According to Kemi, it is only a PR stunt by Tacha and her management to gather more fans and create awareness.
Justifying her stand, Kemi said Ciroc would definitely allow anyone customize their bottles, and Tacha’s customized Ciroc bottles are mere gifts from the company, not an endorsement.
In her words;
“My second degree is Public Relations Management. We have something called PR Stunts. It’s used to create awareness for our clients. Tacha did not FaceTime Jack Dorsey nor sign a deal with Ciroc. It’s a customized gift set. No contract was signed”.